The persona engine that makes practice real.
10 Billion+ configurable persona combinations. 30 trait dimensions. Three categories — Sound, Identity, State of Mind. Built on evidence and lived experience. Adapts in real time.
Three categories. Thirty dimensions.
Every persona is a configuration of trait scores across three output categories. Combined, they give 10 Billion+ realistic variations.
Sound
How they speak. Tempo, pitch, breathiness, pause patterns, vocal confidence, articulation, rhythm. The prosody that makes a voice feel real — and shifts under pressure.
Identity
Who they are. Cultural background, language, faith, socioeconomic context, accessibility needs, gender, age, employment context. The lived reality behind the conversation.
State of mind
What they're feeling. Trust, urgency, anxiety, defensiveness, grief, scepticism, cognitive load. Dials up and down in real time as the conversation unfolds.
Twelve sections. The inputs you control.
Build a persona by selecting from each section. Behind the scenes, your selections map to scored traits across Sound, Identity and State of Mind — automatically.
Demographics, language & dialect
- Age range
- Language profile
- Dialect & accent
- Communication support needs
Cultural background & identity
- Cultural context
- Communication norms
- Trust & system orientation
Sexual orientation & gender identity
- Pronouns & preferred language
- Privacy preferences
- Concerns about being judged
Disability & neurodiversity
- Disability & access needs
- Communication preferences
- Adjustments required
Socioeconomic & social status
- Resource constraints
- Social status dynamics
Employment
- Employment situation
- Work context drivers
Trauma experience & safety
- Negative service experiences
- Hypervigilance
- Reassurance needs
Behavioural presentation
- Baseline behaviour
- Engagement level
- Escalation likelihood
Communication style
- Directness
- Talkativeness
- Assertiveness
- Conflict style
Literacy level
- Reading & comprehension
- Jargon tolerance
- Form & document comfort
Safeguards & escalations
- Risk controls
- Escalation triggers
- Stop conditions
Value system or faith
- Faith influence
- Privacy expectations
- Cultural practice respect
Same engine. Every sector.
Three personas, three verticals. The same engine that powers a clinical OSCE also powers a contact-centre vulnerability scenario and an AMEP workplace English session.
Use ours. Tune ours. Build with us.
Match the depth of governance to the depth of your need. Same engine. Different paths in.
Validated library
Ready-to-use personas, signed off by sector experts and lived-experience reviewers. Best for getting started fast in scenarios that match common practice.
Customised
Tune existing personas to your context — region, dialect, demographic profile, accessibility needs. Same governance pathway, your specifics.
Co-created
Build new persona–scenario combinations with us, under formal governance. For high-stakes contexts where lived experience must inform the design.
Personas respond to how you speak.
A persona isn't a script that plays back. State of Mind shifts as the conversation unfolds — based on what the learner actually does. Use jargon and trust drops. Validate their loss and they share the real reason. The engine reacts in real time.
This is what closes the gap between practice and real life. Real people don't follow a script either.
10,000+ voices. Twelve accent regions. One that sounds like home.
Practising with a generic AI voice is practising with no-one. Attuniq partners with the leading voice marketplace so every persona has a voice that matches their identity profile.
For sector-specific personas, voice cloning is available with as little as 15 minutes of source audio.
What the persona engine is not.
Six things people sometimes assume. Six things we are explicit about not being.
Not a chatbot
A chatbot has a tone slider. Our engine configures across 30 trait dimensions in three categories — and adapts those traits in real time.
Not an AI roleplay tool for sales
The category most adjacent to ours is sales productivity. We are not that. We are scenario-based assessment infrastructure for high-stakes communication.
Not a black box
Every score traces to an explicit rubric. Every trait setting is auditable. Where personas are sensitive, governance is documented.
Not a hiring product
Recruitment screening is offered with mandatory human review pathways. The engine never makes a hiring decision. It produces evidence; humans decide.
Not a content authoring tool
Authoring exists, but in service of the assessment. We are an assessment-grade engine first; the scenario builder is the input layer, not the product.
Not generic AI
Every trait, every scoring rubric, every persona is grounded in evidence and lived experience. The engine is purpose-built for human-services contexts.
See a configured persona in your discipline.
Twenty minutes. We'll configure a persona around a real scenario from your sector — and walk through how it adapts in real time.